I believe good UX is invisible, but it's impact is undeniable.
I believe good UX is invisible,
but it's impact is undeniable.
I believe good UX is invisible, but it's impact is undeniable.
About
About
About
Whitney Wilson
I’m a UX Researcher and Product Designer based in Columbus, Ohio with a knack for turning user insights into intuitive digital experiences. I specialize in identifying the why behind user behavior and translating it into what teams should build next.
With a background in qualitative and quantitative research, I’ve led end-to-end research for AI-powered fitness platforms, e-commerce experiences, and consumer product brands. My approach blends empathy, structure, and clarity to deliver recommendations that aren’t just insightful—they’re actionable.
I’m a UX Researcher and Product Designer based in Columbus, Ohio with a knack for turning user insights into intuitive digital experiences. I specialize in identifying the why behind user behavior and translating it into what teams should build next.
With a background in qualitative and quantitative research, I’ve led end-to-end research for AI-powered fitness platforms, e-commerce experiences, and consumer product brands. My approach blends empathy, structure, and clarity to deliver recommendations that aren’t just insightful—they’re actionable.
What I Bring
What I Bring
UX Research Leadership
UX Research Leadership
I’ve been the sole researcher at a fast-paced startup, owning the research process from planning to synthesis to executive reporting.
Cross-Functional Collaboration
Cross-Functional Collaboration
I work hand-in-hand with product managers, designers, and engineers to ensure research isn’t just done—it’s implemented.
Multi-Faceted Endurance
Multi-Faceted Endurance
I’m a long-distance runner, so I’m no stranger to endurance, consistency, and pushing through the uncomfortable to reach the finish line—qualities I bring to my work every day.
UX Philosophy
UX Philosophy
Great products don’t come from guesswork. They come from listening, testing, and iterating. I believe research shouldn’t live in a silo—it should be embedded into the product process, from discovery to delivery.
My goal is always to reduce friction, not just for users, but for the teams I support. I make it easier for product teams to move forward confidently by grounding decisions in real user needs.
Great products don’t come from guesswork. They come from listening, testing, and iterating. I believe research shouldn’t live in a silo—it should be embedded into the product process, from discovery to delivery.
My goal is always to reduce friction, not just for users, but for the teams I support. I make it easier for product teams to move forward confidently by grounding decisions in real user needs.
Testimonials
Testimonials
Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com
Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com
Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com