I believe good UX is invisible, but it's impact is undeniable.
I believe good UX is invisible,
but it's impact is undeniable.
I believe good UX is invisible, but it's impact is undeniable.
UX Philosophy
UX Philosophy
Great products don’t come from guesswork. They come from listening, testing, and iterating. I believe research shouldn’t live in a silo; it should be embedded into the product process from discovery to delivery.
My goal is always to reduce friction, not just for users, but for the teams I support. I make it easier for product teams to move forward confidently by grounding decisions in real user needs.
Great products don’t come from guesswork. They come from listening, testing, and iterating. I believe research shouldn’t live in a silo; it should be embedded into the product process from discovery to delivery.
My goal is always to reduce friction, not just for users, but for the teams I support. I make it easier for product teams to move forward confidently by grounding decisions in real user needs.
About
Whitney Wilson
I’m a UX Researcher and Product Strategist based in Columbus, Ohio, passionate about turning insights into impactful design decisions.
I specialize in UX/UI audits, heuristic evaluations, and data-informed strategy to uncover opportunities and create intuitive, purposeful user experiences.
I’m a UX Researcher and Product Designer based in Columbus, Ohio with a knack for turning user insights into intuitive digital experiences. I specialize in identifying the why behind user behavior and translating it into what teams should build next.
With a background in qualitative and quantitative research, I’ve led end-to-end research for AI-powered fitness platforms, e-commerce experiences, and consumer product brands. My approach blends empathy, structure, and clarity to deliver recommendations that aren’t just insightful—they’re actionable.
What I Bring
What I Bring
UX Research Leadership
UX Research Leadership
Leading research at fast-paced startups, owning the research process from planning to synthesis to reporting.
Cross-Functional Collaboration
Cross-Functional Collaboration
Working hand-in-hand with product managers, designers, and engineers to ensure research isn’t just done; it’s implemented.
Multi-Faceted Endurance
Multi-Faceted Endurance
As a long distance runner, I’m no stranger to endurance, consistency, and pushing through the uncomfortable to reach the finish line; qualities I bring to my work every day.
Testimonials
Testimonials
Let’s bring structure and strategy to your next product decision.
Whether you’re validating a new idea or optimizing an existing experience, I can help uncover opportunities and guide your team forward with clarity.
Or email Whitney@whitux.com
Let’s bring structure and strategy to your next product decision.
Whether you’re validating a new idea or optimizing an existing experience, I can help uncover opportunities and guide your team forward with clarity.
Or email Whitney@whitux.com