The Research Process
Good design starts with great insight. I don't guess — I ask, observe, analyze, and guide. My research process is adaptable, strategic, and rooted in delivering clarity so you can make smarter product decisions.
Methodology Selection
Whether it's qualitative, quantitative, or a mixed-methods approach, you’ll get a research plan that’s both practical and powerful.
Data Collection
& Execution
I handle recruitment, testing, facilitation, and fieldwork. I adapt to the tools that fit your workflow and users — whether remote or in-person.
Analysis
& Synthesis
I find the story that matters by looking at patterns, user behaviors, points of friction, and unmet needs — all aligned to your business goals.
Delivering Actionable Insights
I turn complex data into clear, strategic guidance — findings you can act on immediately. Prioritized recommendations & opportunities tied to user goals.
Collaboration
& Iteration
Research is a continuous cycle. I collaborate with stakeholders, product, design & dev teams to apply insights, validate solutions & keep users at the center.
