RunDot Case Study
Aligning RunDot with It’s Users through Research-Driven Personas
Aligning RunDot with It’s Users through Research-Driven Personas
Aligning RunDot with It’s Users through Research-Driven Personas
Overview
Overview
Overview
I led the end-to-end research initiative to develop RunDot’s first behavior-driven user personas. As the sole UX Researcher, I designed and executed a mixed-methods study—partnering closely with product, design, and marketing teams to ensure insights were actionable and strategically embedded across the organization.
I led the end-to-end research initiative to develop RunDot’s first behavior-driven user personas. As the sole UX Researcher, I designed and executed a mixed-methods study—partnering closely with product, design, and marketing teams to ensure insights were actionable and strategically embedded across the organization.
I led the end-to-end research initiative to develop RunDot’s first behavior-driven user personas. As the sole UX Researcher, I designed and executed a mixed-methods study—partnering closely with product, design, and marketing teams to ensure insights were actionable and strategically embedded across the organization.
Through in-depth interviews and a survey of over 250 athletes, I uncovered key motivations, friction points, and behavioral patterns that shaped how users interacted with the platform. These insights were synthesized into three core personas that now serve as a foundation for onboarding, checkout flows, product roadmapping, and marketing communications.
Through in-depth interviews and a survey of over 250 athletes, I uncovered key motivations, friction points, and behavioral patterns that shaped how users interacted with the platform. These insights were synthesized into three core personas that now serve as a foundation for onboarding, checkout flows, product roadmapping, and marketing communications.
Through in-depth interviews and a survey of over 250 athletes, I uncovered key motivations, friction points, and behavioral patterns that shaped how users interacted with the platform. These insights were synthesized into three core personas that now serve as a foundation for onboarding, checkout flows, product roadmapping, and marketing communications.
Goals:
Uncover real user motivations and behavioral patterns.
Uncover real user motivations and behavioral patterns.
Uncover real user motivations and behavioral patterns.
Translate insights into usable, cross-functional personas.
Translate insights into usable, cross-functional personas.
Translate insights into usable, cross-functional personas.
Drive alignment across product, design, and marketing through research.
Drive alignment across product, design, and marketing through research.
Drive alignment across product, design, and marketing through research.
ROLE
ROLE
Lead UX Researcher
Lead UX Researcher
RESPONSIBILITIES
RESPONSIBILITIES
End-to-End User Research
Synthesis
Persona Creation
Cross-Functional Enablement
End-to-End User Research
Synthesis
Persona Creation
Cross-Functional Enablement
COLLABORATORS
COLLABORATORS
6+ teams: Product, UX Design, Engineering/Development, Marketing, Customer Success, Coaching Staff, Data Science, Executive Stakeholders
6+ teams: Product, UX Design, Engineering/Development, Marketing, Customer Success, Coaching Staff, Data Science, Executive Stakeholders
TIMELINE
TIMELINE
Q1 2025
Q1 2025
The Challenge
The Challenge
The Challenge
The team was designing in the dark
The team was designing in the dark
The team was designing in the dark
Our product was powerful—but not landing with the right people. Internally, we were making decisions based on assumptions. We lacked shared language around who our users actually were and what they needed from us.
Our product was powerful—but not landing with the right people. Internally, we were making decisions based on assumptions. We lacked shared language around who our users actually were and what they needed from us.
Our product was powerful—but not landing with the right people. Internally, we were making decisions based on assumptions. We lacked shared language around who our users actually were and what they needed from us.
business need
business need
Identify and define core user types to inform onboarding, product prioritization, and go-to-market strategy.
Identify and define core user types to inform onboarding, product prioritization, and go-to-market strategy.
User need
Feel understood and guided throughout the platform experience, with training tailored to real goals, motivations, and life routines.
Kickoff
Kickoff
Kickoff
Laying the foundation with cross-functional alignment
Laying the foundation with cross-functional alignment
Laying the foundation with cross-functional alignment
We hosted a collaborative working session with stakeholders across product, design, coaching, and marketing to better understand friction points within the RunDot platform. The goal was to uncover gaps in user understanding and internal misalignment around who we were building for—and why.
We hosted a collaborative working session with stakeholders across product, design, coaching, and marketing to better understand friction points within the RunDot platform. The goal was to uncover gaps in user understanding and internal misalignment around who we were building for—and why.
We hosted a collaborative working session with stakeholders across product, design, coaching, and marketing to better understand friction points within the RunDot platform. The goal was to uncover gaps in user understanding and internal misalignment around who we were building for—and why.
Discovery
Identifying what kind of athlete the user is and how to serve them best
Decision-making
Helping users understand what RunDot offers and if it fits their goals
Commitment
Supporting users through onboarding with clear guidance and motivation
problem to solve
problem to solve
Lack of defined user types made it hard to personalize experiences, guide decisions, or confidently prioritize features. Internally, teams defaulted to assumptions, which created inconsistent messaging and design.
Lack of defined user types made it hard to personalize experiences, guide decisions, or confidently prioritize features. Internally, teams defaulted to assumptions, which created inconsistent messaging and design.
Lack of defined user types made it hard to personalize experiences, guide decisions, or confidently prioritize features. Internally, teams defaulted to assumptions, which created inconsistent messaging and design.
Research
Gathering insights
Gathering insights
Gathering insights
To develop personas grounded in reality, I ran qualitative interviews with new, active, and churned users—alongside data reviews from surveys, support logs, and behavior patterns. These helped reveal distinct mental models, motivations, and friction points.
To develop personas grounded in reality, I ran qualitative interviews with new, active, and churned users—alongside data reviews from surveys, support logs, and behavior patterns. These helped reveal distinct mental models, motivations, and friction points.
To develop personas grounded in reality, I ran qualitative interviews with new, active, and churned users—alongside data reviews from surveys, support logs, and behavior patterns. These helped reveal distinct mental models, motivations, and friction points.
Emerging themes
Emerging themes
Emerging themes
Goal diversity
Goal diversity
Users had vastly different definitions of success—from finishing a first 5K to qualifying for Boston.
Users had vastly different definitions of success—from finishing a first 5K to qualifying for Boston.
Strava: Encourages social goals like segments or challenges.
Strava: Encourages social goals like segments or challenges.
Peloton: Aligns training around personal milestones and leaderboard status.
Peloton: Aligns training around personal milestones and leaderboard status.
Nike Run Club: Offers flexible plans for both casual runners and competitive athletes.
Nike Run Club: Offers flexible plans for both casual runners and competitive athletes.
training style fit
training style fit
Athletes had strong preferences for structure, feedback, and flexibility—but RunDot treated them the same.
Athletes had strong preferences for structure, feedback, and flexibility—but RunDot treated them the same.
TrainingPeaks: Offers deep control for data-driven athletes.
TrainingPeaks: Offers deep control for data-driven athletes.
Apple Fitness+: Provides flexibility and user-driven pacing.
Apple Fitness+: Provides flexibility and user-driven pacing.
Zwift: Blends structure with community and gamification to boost engagement.
Zwift: Blends structure with community and gamification to boost engagement.
lifestyle alignment
lifestyle alignment
Busy professionals, parents, and retirees all train differently—life factors shape how they use the platform.
Busy professionals, parents, and retirees all train differently—life factors shape how they use the platform.
MyFitnessPal: Adjusts goals based on daily check-ins and user context.
MyFitnessPal: Adjusts goals based on daily check-ins and user context.
Garmin: Adapts coaching prompts based on recovery, time, and HRV.
Garmin: Adapts coaching prompts based on recovery, time, and HRV.
Headspace: Uses lifestyle cues to recommend short-form meditations and routines.
Headspace: Uses lifestyle cues to recommend short-form meditations and routines.
Competitor screenshots
STRAVA
GARMIN
Key insights and themes
Key insights and themes
Key insights and themes
These insights informed product prioritization and aligned our UX strategy to better serve real RunDot users—not assumptions.
These insights informed product prioritization and aligned our UX strategy to better serve real RunDot users—not assumptions.
These insights informed product prioritization and aligned our UX strategy to better serve real RunDot users—not assumptions.
Essentials to know
Essentials to know
Essentials to know
Clarify purpose behind workouts & progress
Clarify purpose behind workouts & progress
personalization
personalization
personalization
Support real life, not just race life
trust & transparency
trust & transparency
trust & transparency
Build confidence in AI-powered plans
HOW MIGHT WE
How might we build RunDot experiences that reflect who our users truly are—so we can better support their training, motivation, and success?
How might we build RunDot experiences that reflect who our users truly are—so we can better support their training, motivation, and success?
How might we build RunDot experiences that reflect who our users truly are—so we can better support their training, motivation, and success?
synthesis
Turning Insights Into Action
Turning Insights Into Action
Turning Insights Into Action
Raw feedback becomes structured opportunity.
Raw feedback becomes structured opportunity.
Raw feedback becomes structured opportunity.
Based on surveys, interviews, and synthesis, we identified four clear user types and a set of Jobs-to-Be-Done that helped structure RunDot’s redesign for version 2.0. Each user type surfaced patterns of friction around onboarding, training structure, progress tracking, and expectations of personalization—transforming raw feedback into a clear roadmap.
Based on surveys, interviews, and synthesis, we identified four clear user types and a set of Jobs-to-Be-Done that helped structure RunDot’s redesign for version 2.0. Each user type surfaced patterns of friction around onboarding, training structure, progress tracking, and expectations of personalization—transforming raw feedback into a clear roadmap.
Based on surveys, interviews, and synthesis, we identified four clear user types and a set of Jobs-to-Be-Done that helped structure RunDot’s redesign for version 2.0. Each user type surfaced patterns of friction around onboarding, training structure, progress tracking, and expectations of personalization—transforming raw feedback into a clear roadmap.
UNCLEAR STARTING POINT
UNCLEAR STARTING POINT
UNCLEAR STARTING POINT
Simplify onboarding and assessment explanation
Simplify onboarding and assessment explanation
Simplify onboarding and assessment explanation
LACK OF MOTIVATION
LACK OF MOTIVATION
LACK OF MOTIVATION
Progress tracking that visualizes improvement
Progress tracking that visualizes improvement
Progress tracking that visualizes improvement
PLATFORM CONFUSION
PLATFORM CONFUSION
PLATFORM CONFUSION
Clarify training logic, personalization & terminology
Clarify training logic, personalization & terminology
Clarify training logic, personalization & terminology
FEELING MISALIGNED
FEELING MISALIGNED
FEELING MISALIGNED
Communicate training purpose & pacing expectations
Communicate training purpose & pacing expectations
Communicate training purpose & pacing expectations
Features & Functionalities to Resolve User Pain Points
Features & Functionalities to Resolve User Pain Points
Features & Functionalities to Resolve User Pain Points
User personas
Introducing the RunDot User Personas
Introducing the RunDot User Personas
Introducing the RunDot User Personas
A closer look at the people RunDot needs to serve — and what motivates their goals.
A closer look at the people RunDot needs to serve — and what motivates their goals.
A closer look at the people RunDot needs to serve — and what motivates their goals.
These personas were developed through survey analysis and thematic grouping across varying experience levels, goals, and frustrations. Each represents a distinct mindset and priority set that guided design and product recommendations.
These personas were developed through survey analysis and thematic grouping across varying experience levels, goals, and frustrations. Each represents a distinct mindset and priority set that guided design and product recommendations.
These personas were developed through survey analysis and thematic grouping across varying experience levels, goals, and frustrations. Each represents a distinct mindset and priority set that guided design and product recommendations.
Mandy: The Motivated Beginner
Mandy: The Motivated Beginner
Mandy: The Motivated Beginner
“I just want to know I’m doing it right.”
Mandy recently discovered running and wants guidance, structure, and confidence. She’s motivated by health, self-improvement, and avoiding injury — but feels overwhelmed by jargon and unsure about how to train effectively.
Mandy recently discovered running and wants guidance, structure, and confidence. She’s motivated by health, self-improvement, and avoiding injury — but feels overwhelmed by jargon and unsure about how to train effectively.
Mandy recently discovered running and wants guidance, structure, and confidence. She’s motivated by health, self-improvement, and avoiding injury — but feels overwhelmed by jargon and unsure about how to train effectively.
Jodi: The Busy, Balanced Runner
Jodi: The Busy, Balanced Runner
Jodi: The Busy, Balanced Runner
"Training matters to me, but life gets in the way."
Jodi is driven, organized, and goal-focused - but she's also juggling work, family, and other commitments. She's loyal to her goals but needs a plan that flexes when life demands it.
Jodi is driven, organized, and goal-focused - but she's also juggling work, family, and other commitments. She's loyal to her goals but needs a plan that flexes when life demands it.
Jodi is driven, organized, and goal-focused - but she's also juggling work, family, and other commitments. She's loyal to her goals but needs a plan that flexes when life demands it.
Chris: The Data-Driven Competitor
Chris: The Data-Driven Competitor
Chris: The Data-Driven Competitor
"If I'm training, I want it to be efficient and personalized."
Chris is a serious runner who loves seeing data and results. He wants clear rationale behind every workout, transparency into performance trends, and confidence that RunDot is maximizing his race potential.
Chris is a serious runner who loves seeing data and results. He wants clear rationale behind every workout, transparency into performance trends, and confidence that RunDot is maximizing his race potential.
Chris is a serious runner who loves seeing data and results. He wants clear rationale behind every workout, transparency into performance trends, and confidence that RunDot is maximizing his race potential.
Elayne: The Holistic Runner
Elayne: The Holistic Runner
Elayne: The Holistic Runner
"Running is part of my lifestyle, not just about racing."
Elayne values health, balance, and longevity. While she likes structure, she doesn't want pressure or rigidity. She runs for mental wellness, energy, and long-term wellness - not just times on a clock.
Elayne values health, balance, and longevity. While she likes structure, she doesn't want pressure or rigidity. She runs for mental wellness, energy, and long-term wellness - not just times on a clock.
Elayne values health, balance, and longevity. While she likes structure, she doesn't want pressure or rigidity. She runs for mental wellness, energy, and long-term wellness - not just times on a clock.
MAPPING BACK TO THE PERSONAS
Each key theme uncovered in the research wasn’t just an insight — it was tied to a real person, with real goals and frustrations. This section connects those core needs directly to the personas, ensuring future design decisions stay anchored in what matters most to our users.
Each key theme uncovered in the research wasn’t just an insight — it was tied to a real person, with real goals and frustrations. This section connects those core needs directly to the personas, ensuring future design decisions stay anchored in what matters most to our users.
Each key theme uncovered in the research wasn’t just an insight — it was tied to a real person, with real goals and frustrations. This section connects those core needs directly to the personas, ensuring future design decisions stay anchored in what matters most to our users.
Feature & Experience Feedback
Feature & Experience Feedback
Feature & Experience Feedback
Overwhelming onboarding & jargon
Overwhelming onboarding & jargon
Overwhelming onboarding & jargon
Insight: New users - especially beginners like Mandy - feel overwhelmed by technical language, complex setup, and unclear terminology.
Insight: New users - especially beginners like Mandy - feel overwhelmed by technical language, complex setup, and unclear terminology.
Insight: New users - especially beginners like Mandy - feel overwhelmed by technical language, complex setup, and unclear terminology.
Action: Introduce a simplified "Beginner Mode," guided onboarding walkthrough, and glossary of terms to reduce intimidation and confusion.
Action: Introduce a simplified "Beginner Mode," guided onboarding walkthrough, and glossary of terms to reduce intimidation and confusion.
Action: Introduce a simplified "Beginner Mode," guided onboarding walkthrough, and glossary of terms to reduce intimidation and confusion.
Rigid plans that don't adapt to real life
Rigid plans that don't adapt to real life
Rigid plans that don't adapt to real life
Insight: Users like Jodi and Elayne struggle to stay on track when life gets hectic. Missing a workout often feels like failure, and there's no easy way to adjust.
Insight: Users like Jodi and Elayne struggle to stay on track when life gets hectic. Missing a workout often feels like failure, and there's no easy way to adjust.
Insight: Users like Jodi and Elayne struggle to stay on track when life gets hectic. Missing a workout often feels like failure, and there's no easy way to adjust.
Action: Add flexible scheduling tools: drag-and-drop calendar, "Busy Week" mode, and smart plan recalibration when users miss runs or have travel/injury.
Action: Add flexible scheduling tools: drag-and-drop calendar, "Busy Week" mode, and smart plan recalibration when users miss runs or have travel/injury.
Action: Add flexible scheduling tools: drag-and-drop calendar, "Busy Week" mode, and smart plan recalibration when users miss runs or have travel/injury.
Lack of feedback or progress visibility
Lack of feedback or progress visibility
Lack of feedback or progress visibility
Insight: Across personas, users don't feel like they're getting meaningful feedback, either from completed workouts or from the system as a whole.
Insight: Across personas, users don't feel like they're getting meaningful feedback, either from completed workouts or from the system as a whole.
Insight: Across personas, users don't feel like they're getting meaningful feedback, either from completed workouts or from the system as a whole.
Action: Implement a 'Progress Dashboard' with Dot Score trends, milestone badges, and weekly insights to help users track growth and stay motivated.
Action: Implement a 'Progress Dashboard' with Dot Score trends, milestone badges, and weekly insights to help users track growth and stay motivated.
Action: Implement a 'Progress Dashboard' with Dot Score trends, milestone badges, and weekly insights to help users track growth and stay motivated.
Current session description
current training adjustment
"Why this Workout"
"Why this Workout"
"Why this Workout"
Insight: Mandy and Chris both want clarity - Mandy to build confidence, Chris to optimize training. Currently, the rationale behind workouts isn't clear.
Insight: Mandy and Chris both want clarity - Mandy to build confidence, Chris to optimize training. Currently, the rationale behind workouts isn't clear.
Insight: Mandy and Chris both want clarity - Mandy to build confidence, Chris to optimize training. Currently, the rationale behind workouts isn't clear.
Action: Add workout tooltips and a "Why this Workout" explanation that connects the purpose of the run with the user's larger goal or training phase.
Action: Add workout tooltips and a "Why this Workout" explanation that connects the purpose of the run with the user's larger goal or training phase.
Action: Add workout tooltips and a "Why this Workout" explanation that connects the purpose of the run with the user's larger goal or training phase.
No support for lifestyle goals
No support for lifestyle goals
No support for lifestyle goals
Insight: Holistic runners like Elayne feel underserved. They want RunDot to support wellness, not just race-day performance.
Insight: Holistic runners like Elayne feel underserved. They want RunDot to support wellness, not just race-day performance.
Insight: Holistic runners like Elayne feel underserved. They want RunDot to support wellness, not just race-day performance.
Action: Add wellness dashboard (mood, sleep, stress), cross-training input, and options for non-race goals like "feel strong" or "stress relief."
Action: Add wellness dashboard (mood, sleep, stress), cross-training input, and options for non-race goals like "feel strong" or "stress relief."
Action: Add wellness dashboard (mood, sleep, stress), cross-training input, and options for non-race goals like "feel strong" or "stress relief."
Distrust in ai recommendations
Distrust in ai recommendations
Distrust in ai recommendations
Insight: Users don't always understand how or why the AI is making changes. This creates skepticism and reduces confidence in the plan.
Insight: Users don't always understand how or why the AI is making changes. This creates skepticism and reduces confidence in the plan.
Insight: Users don't always understand how or why the AI is making changes. This creates skepticism and reduces confidence in the plan.
Action: Surface simple, human-readable explanations for AI adjustments (e.g., "Your pace changed due to your last 5k result").
Action: Surface simple, human-readable explanations for AI adjustments (e.g., "Your pace changed due to your last 5k result").
Action: Surface simple, human-readable explanations for AI adjustments (e.g., "Your pace changed due to your last 5k result").
Missing a sense of community
Missing a sense of community
Missing a sense of community
Insight: Several users, especially Elayne and Mandy, want more social connection, encouragement, or coaching feedback baked into the app.
Insight: Several users, especially Elayne and Mandy, want more social connection, encouragement, or coaching feedback baked into the app.
Insight: Several users, especially Elayne and Mandy, want more social connection, encouragement, or coaching feedback baked into the app.
Action: Build a light-touch community layer - virtual group challenges, Q&A, social feed to share milestones, or themed training groups.
Action: Build a light-touch community layer - virtual group challenges, Q&A, social feed to share milestones, or themed training groups.
Action: Build a light-touch community layer - virtual group challenges, Q&A, social feed to share milestones, or themed training groups.
jtbd framework
Jobs-to-Be Done Statements
Jobs-to-Be Done Statements
Jobs-to-Be Done Statements
Connecting what users feel to what they actually need
Connecting what users feel to what they actually need
Connecting what users feel to what they actually need
Every theme uncovered in research pointed to a deeper job runners were trying to accomplish. By mapping these pain points to functional, emotional, and social goals, we aligned feature prioritization around what drives real progress — not just clicks.
Every theme uncovered in research pointed to a deeper job runners were trying to accomplish. By mapping these pain points to functional, emotional, and social goals, we aligned feature prioritization around what drives real progress — not just clicks.
Every theme uncovered in research pointed to a deeper job runners were trying to accomplish. By mapping these pain points to functional, emotional, and social goals, we aligned feature prioritization around what drives real progress — not just clicks.
"I don't always know if i'm doing the right thing"
"I don't always know if i'm doing the right thing"
"I don't always know if i'm doing the right thing"
Persona: Mandy
Persona: Mandy
Persona: Mandy
JTBD Statement: “I want to follow a simple, guided plan so I can build my running confidence and make progress without getting injured or discouraged.”
JTBD Statement: “I want to follow a simple, guided plan so I can build my running confidence and make progress without getting injured or discouraged.”
JTBD Statement: “I want to follow a simple, guided plan so I can build my running confidence and make progress without getting injured or discouraged.”
Opportunity: Provide clear, confidence-building guidance with contextual explanations of why certain workouts matter.
Opportunity: Provide clear, confidence-building guidance with contextual explanations of why certain workouts matter.
Opportunity: Provide clear, confidence-building guidance with contextual explanations of why certain workouts matter.
"Life throws curveballs. I need flexibility"
"Life throws curveballs. I need flexibility"
"Life throws curveballs. I need flexibility"
Persona: Jodi
Persona: Jodi
Persona: Jodi
JTBD Statement: “I want a flexible training plan that adapts to my life so I can keep running consistently as a form of stress relief and stay injury-free.”
JTBD Statement: “I want a flexible training plan that adapts to my life so I can keep running consistently as a form of stress relief and stay injury-free.”
JTBD Statement: “I want a flexible training plan that adapts to my life so I can keep running consistently as a form of stress relief and stay injury-free.”
Opportunity: Introduce adaptive scheduling and rescheduling tools with supportive messaging rather than punitive feedback.
Opportunity: Introduce adaptive scheduling and rescheduling tools with supportive messaging rather than punitive feedback.
Opportunity: Introduce adaptive scheduling and rescheduling tools with supportive messaging rather than punitive feedback.
"I want to optimize everything i'm doing"
"I want to optimize everything i'm doing"
"I want to optimize everything i'm doing"
Persona: Chris
Persona: Chris
Persona: Chris
JTBD Statement: “I want advanced training guidance and data-driven insights so I can optimize my performance and achieve my goal time.”
JTBD Statement: “I want advanced training guidance and data-driven insights so I can optimize my performance and achieve my goal time.”
JTBD Statement: “I want advanced training guidance and data-driven insights so I can optimize my performance and achieve my goal time.”
Opportunity: Surface clear, digestible performance metrics and recovery cues to help goal-driven users make informed adjustments.
Opportunity: Surface clear, digestible performance metrics and recovery cues to help goal-driven users make informed adjustments.
Opportunity: Surface clear, digestible performance metrics and recovery cues to help goal-driven users make informed adjustments.
"Running is a lifestyle, not just a training plan"
Persona: Elayne
Persona: Elayne
Persona: Elayne
JTBD Statement: “I want an integrated training experience that includes wellness and community support so I can stay motivated and make running a sustainable part of my life.”
JTBD Statement: “I want an integrated training experience that includes wellness and community support so I can stay motivated and make running a sustainable part of my life.”
JTBD Statement: “I want an integrated training experience that includes wellness and community support so I can stay motivated and make running a sustainable part of my life.”
Opportunity: Incorporate wellness education, habit reinforcement, and community engagement within the training journey.
Opportunity: Incorporate wellness education, habit reinforcement, and community engagement within the training journey.
Opportunity: Incorporate wellness education, habit reinforcement, and community engagement within the training journey.
The Results
The Results
This foundational research initiative uncovered the four core user personas that will now drive product, design, and marketing decisions across the RunDot ecosystem. By aligning features and messaging to real user needs, the team now has a shared language to prioritize roadmap initiatives and redesign the platform with greater empathy and clarity
This foundational research initiative uncovered the four core user personas that will now drive product, design, and marketing decisions across the RunDot ecosystem. By aligning features and messaging to real user needs, the team now has a shared language to prioritize roadmap initiatives and redesign the platform with greater empathy and clarity
Research Unlocked
Research Unlocked
4 research-backed personas
4 research-backed personas
established through thematic analysis and Jobs-to-Be-Done
persona-driven redesign
persona-driven redesign
of the entire RunDot platform is now underway
product roadmap alignment
product roadmap alignment
guided by user goals, pain points, and desired outcomes
cross-functional team buy-in
cross-functional team buy-in
across Product, UX, Marketing, and Leadership
*The above image is only a mockup for what the final design might look like*
*The above image is only a mockup for what the final design might look like*
What I learned from this project
What I learned from this project
Clarity Builds Confidence
Distilling complex training science into intuitive flows makes a massive impact on motivation and trust.
Personas Are a Compass
Creating clear, research-driven personas gave every decision a north star and helped the team empathize with real user struggles.
Research as Product Strategy